KEVIN.MUPRHY are committed to reducing plastic in the best way we know how: by cleaning up our oceans and reclaiming that plastic to package their hair products. The bottles will be made from 100% recycled ocean plastics in an effort to create a circular supply chain. In doing so, KEVIN.MUPRHY will be the first ever beauty brand to implement this practice, through which they project to save over 360 tons of new plastic each year. Their recycled bottles will begin debuting globally in salons in mid-2019.
“This change is for the future of our environment and for us to be truly sustainable – to clean up our oceans for the sake of our planet and for future generations.” – Kevin Murphy
Every minute, one garbage truck full of plastic is dumped into our oceans, which has led to over 5 trillion pieces of plastic currently littering our beautiful waters. Every piece of plastic that has ever been made – ever – is still here on our planet, and currently only 9% of our world’s plastics are recycled.
As part of Kevin Murphy's brand commitment to The Choices We Make, their latest initiative is a reflection of their unwavering attention to our environment through everything we do, and is an urgent call to action to help protect our oceans and marine life. Through this new initiative, they're aiming to change the industry standard on packaging and start an industry-wide conversation about the heart of the issue: safe packaging disposal, and a commitment to keeping our planet beautiful.